Releases Feb 23, 2021

Believe It

How to Go from Underestimated to Unstoppable

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Believe It

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About the Book

Believe It Book

About the Book

If you've ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams!

In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international best-selling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body,” Jamie reveals for the first time what really went down, how she almost didn’t make it, and the deeply personal and powerful business lessons you too can use to go from underestimated to unstoppable. With radical vulnerability and honesty, Jamie also shares deeply personal stories of heartbreak and resilience—including accidentally finding out that she was adopted when she was in her twenties, and the reverberations this has had on all aspects of her life. She also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all little girls who are about to start doubting themselves, and all of the grown women who still do. Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe IT shakes your soul and shows you that you, too, have what it takes to achieve the impossible.

Do you have big goals, hopes and dreams but let rejection or self-doubt get in the way? Do you struggle with feeling like you’re not enough, and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you have something more inside of you to give, but you’re not sure how to step into your full power and own it? If you answered yes to any of these, Believe IT is for you!

ABOUT JAMIE

Jamie Kern Lima started IT Cosmetics in her living room and grew the company into the largest luxury makeup brand in the country. She sold the company to L'Oréal in a billion-dollar deal and became the first female CEO of a brand in its history. Her love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America's Richest Self-Made Women list. Today, she's a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She's also an active philanthropist who has donated over $40 million in product and funds to help women face the effects of cancer with confidence.

JamieKernLima.com